A marketing experiment with a purpose

Own a jar.
Fund the cause.

One permanent serial number. Water it, feed it and win daily seasons to grow its value — and defend it from rivals. 30% of every euro goes to Action Against Hunger and reforestation.

Dit is een marketing-experiment. Je koopt entertainment, geen financiële investering.

Level 47 jar with Sprout
LVL 47
Total raised
€0
→ Hunger relief
€0
→ Trees funded
0

Grow it. Defend it. Fund the cause.

Four things to know. That's the whole product.

Hold a serial

Every sign-up gets a permanent jar with a unique serial number. It stays yours.

Grow its value

Water and feed your plant, claim daily rewards and upgrade plants to level up and raise your jar's value.

Sabotage rivals

From level 3 you can send weeds, pests, drought or blight to lower a rival jar's value. Nothing else is affected.

Defend & compete

Shields block incoming sabotage, and the daily 2-hour season crowns the most valuable jar.

Where every euro goes

30% goes to the cause.

No payouts to players. Just transparent, public-ledger giving.

70%
Platform
Keeps The Jar running — servers, payments, the people building it.
20%
Action Against Hunger
Food, water, and care in 50+ countries.
10%
Reforestation
€10 = one tree planted in a degraded forest.
Live Leaderboard

The world's most valuable jars.

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Value
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Questions, answered.

What is The Jar, really?+

A digital collectible game and a marketing experiment by NextMealAI. You get a permanent serial number and grow its value with care items, plant upgrades and daily seasons — and the money funds charity.

What do I actually own?+

One unique serial number tied to a visual jar and plant. Serials are permanent and stay yours — nobody can take your jar.

Where does the money go?+

70% to the platform (running costs and team), 20% to Action Against Hunger, 10% to reforestation. Every transaction is shown live on the Impact page.

Do players ever get paid?+

No. There are zero payouts to players. This is intentional — it keeps The Jar legally simple and ensures the charity share is real.

Is this an investment?+

No. The Jar is a marketing experiment. You are buying entertainment and supporting charity, not making a financial investment.

How do shields and sabotage work?+

Sabotage lowers a rival jar's value in euros only — never their level, XP or plants. A shield blocks attacks of its tier or lower and halves stronger ones; shield strength grows with your level.

What is the daily season?+

Every day there is a 2-hour season window. Care actions count double, and when it closes the most valuable jar is recorded as that season's winner, worth a permanent +10% value bonus.